Tony Baldwin


Lexington County, SC – The Lexington County Blowfish Baseball Club are excited to announce Tony Baldwin as the new General Manager of the team. Baldwin brings nearly two decades of experience in collegiate athletics in the areas of sales, marketing and communications.

Vicki and I believe Tony’s sales and marketing experience, enthusiasm, determination and love for the game will fit in beautifully with our team and community,” said Co-Owner Bill Shanahan. “We couldn’t be more excited to have him lead the Blowfish into a future that is looking brighter than ever at Lexington County Baseball Stadium!”

Baldwin recently held the position of Vice President of Marketing for both the Macon Bacon and Florence Flamingos in the Coastal Plain League. Among his many tasks, he oversaw the marketing strategy for both clubs, including social media management, paid social campaigns, email marketing, merchandise and website population.

Before moving to Macon, Ga., Baldwin was the Assistant Athletics Director for Digital Strategy and Corporate Sponsorships at St. Edward’s University in Austin, Texas, and also spent six years working at UTSA in San Antonio, Texas. A former collegiate baseball player at Concordia University-Ann Arbor, where he also received his bachelor’s degree in communication, Baldwin went on to earn a master’s degree in college student personnel from Arkansas Tech University in 2011.

Tony and his wife, Martha, are new residents of Lexington County, having recently moved from Macon. Martha is the new office manager for Lexington Women’s Care in Lexington, part of Lexington Medical Center’s Network of Care Partners.

It’s a great honor to accept the position of general manager of the Lexington County Blowfish,” said Baldwin. “I want to thank Bill and Vicki Shanahan for this tremendous opportunity. I’m excited to create a great experience for our fans and continue providing affordable family entertainment in Lexington County.” 

The Blowfish are excited to ramp up preparations for its ninth season in Lexington County and 18th season overall in the Coastal Plain League in 2023.